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After Three Weeks at No. 1, Suicide Squad Finally Drops at US Box Office

News Bot Aug 29, 2016

  1. News Bot

    News Bot Chaos Immortal

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    Suicide Squad is no longer the No. 1 movie at the US box office.
    The latest weekend numbers are in and the DC Comics movie, after three weekends on top of the charts, has fallen to No. 2. Deadline reports that Suicide Squad made $12.1 million in its fourth weekend that wrapped up today, August 28. It was beaten by Don't Breathe, which pulled in $26.1 million for its opening this weekend.

    Suicide Squad was the fifth movie this year to stay at No. 1 for three straight weekends, following Deadpool, Zootopia, The Jungle Book, and Finding Dory.
    The R-rated horror movie Don't Breathe, from Sony's ScreenGems, had an incredible Saturday, according to Deadline, as box office receipts only fell 1 percent from Friday. As Deadline points out, other recent horror movies Lights Out and The Conjuring 2 had box office drops of 22 percent and 15 percent respectively from their first Friday to Saturday.
    Sony marketing chief Josh Greenstein said in a statement that the company's huge digital marketing campaign paid off.
    "This is the strongest digital campaign we've had to date at Sony where we used the power of social media to sell and reflect the experience that director Fede Alvarez created in the movie," Greenstein said. "He's a master filmmaker and to have a B+ CinemaScore and 87% fresh Rotten Tomatoes score is incredibly rare for a horror movie."
    Go to Deadline for a full breakdown of this weekend's US box office performance.


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